AcuityMD Flywheel 2026
The MedTech AI event worth clearing your calendar for.
October 13 & 14, 2026 / Philadelphia, PA
Flywheel is a two-day summit where the most forward-thinking leaders in medical technology come together to do something rare: share exactly what's working.
You'll hear directly from commercial leaders at companies like yours about how they're using data and AI to identify the right targets, enter new markets confidently, and scale faster than ever before. These are stories with quantifiable outcomes from people navigating the same pressures you are.
We’ll give you a first look at the AcuityMD roadmap including a deep dive into AcuityAI. Whether your organization is all in on AI or if you’re still figuring out what "AI strategy" means to you, you'll leave with a clearer picture of how to move forward. We've guided a lot of teams through that transition, and we'll show you what that path looks like in practice.
Join us.
Meet the Speakers
Headlining this year are Alex Gorsky - the executive who led J&J through one of its most transformative decades, and Angela Duckworth - the researcher who redefined what it means to win, on one stage.
Alex Gorsky
Former Chairman and Chief Executive Officer, Johnson & Johnson
Alex began his Johnson & Johnson career as a sales representative in 1988, advancing through positions of increasing responsibility across business units, geographies, and divisions. In 2012, he became the seventh leader to serve in the dual role of Chairman and CEO. He became Executive Chairman at the end of 2021, which he held until his retirement in January 2023.
As part of the company’s commitment to serving more than a billion people each day, Alex oversaw significant breakthroughs in their Pharmaceutical, Medical Device, and Consumer portfolios. Additionally, throughout Alex’s tenure, Johnson & Johnson consistently earned recognition for its innovation, effective management, and strong global reputation.
Through his work as a member of the Business Roundtable and the Business Council Executive Committees, Alex’s influence has shaped both the healthcare landscape and the greater business community. He currently sits on the Board of Directors of Apple, IBM, JPMorgan Chase, the Cleveland Clinic, and the Travis Manion Foundation, and serves on the Board of Advisors, Wharton School at the University of Pennsylvania. He is also the April and Jay Graham Fellow at the George W. Bush Institute.
He also works with companies across the healthcare and technology landscape as a General Partner with Iconiq Capital and as the Co-Founder of the Alderline Group. Alex completed his undergraduate education at the U.S. Military Academy at West Point and earned his MBA from Wharton in 1996.
Angela Duckworth
Rosa Lee and Egbert Chang Professor
University of Pennsylvania
Angela Duckworth
Rosa Lee and Egbert Chang Professor, University of Pennsylvania
Angela Duckworth is the Rosa Lee and Egbert Chang Professor at the University of Pennsylvania and the co-host of the podcast No Stupid Questions. A 2013 MacArthur Fellow, Duckworth has advised the World Bank, NBA and NFL teams, and Fortune 500 CEOs. Prior to her career in research, Duckworth founded a summer school for underserved children that was profiled as a Harvard Kennedy School case study. She has also been a McKinsey management consultant and a math and science teacher in the public schools of New York City, San Francisco, and Philadelphia.
Duckworth completed her undergraduate degree in Advanced Studies Neurobiology at Harvard, graduating magna cum laude. With the support of a Marshall Scholarship, she completed an MSc with Distinction in Neuroscience from Oxford University. She completed her PhD in Psychology as a National Science Foundation Graduate Fellow at the University of Pennsylvania. Duckworth’s TED talk is among the most-viewed of all time. Her first book, Grit: The Power of Passion and Perseverance, is a #1 New York Times best seller.
Angelique Beslic
Senior Director of Supply Chain, Legacy Health & Executive Consultant/Principal, The Bridge Venturers LLC
Angelique Beslic is a healthcare supply chain executive with 29 years of experience spanning the supplier, distributor, and provider sectors. She currently serves as Senior Director of Supply Chain at Legacy Health, overseeing strategic sourcing and contracting, clinical value analysis, decision support and informatics, and procurement. Her work has focused on building a clinically integrated supply chain through category management, service line alignment, governance, and strong clinician engagement, with an emphasis on patient safety, environmental responsibility, and long-term clinical value.
In addition to her health system leadership, Angelique has owned and operated a healthcare supply chain consulting practice since 2013, advising provider organizations and guiding suppliers on how to become true strategic partners. In 2025, she launched a global healthcare supply chain certification program, accredited by the International Supply Chain Education Alliance (ISCEA), that addresses critical gaps in modern healthcare supply chain education. She is an active board member of her regional AHRMM chapter WSHMMA, and a member of AHRMM, ISCEA, and AHVAP. She would love to connect with you on LinkedIn.
Dave Carey
CEO, Preceptis Medical
Dave Carey is a 30-year MedTech commercial leader and CEO of Preceptis Medical, where he is leading the company's next phase of growth and commercialization of the Hummingbird Tympanostomy Tube System. Prior to Preceptis, Dave held leadership roles at Medtronic, Stryker, Invuity, and Pristine Surgical, including General Manager of Stryker New England and Chief Commercial Officer at Pristine Surgical.
Brian Collins
Chief Product Officer, AcuityMD
Brian Collins is a B2B SaaS product and technology executive who has spent his career building and scaling customer-facing products. He has led product and UX organizations through new launches, turnarounds, and growth-stage scaling, with particular focus on AI and machine learning, product-led growth, and user experience. His approach is hands-on and data-informed, working across executive, engineering, finance, and customer lines to connect strategic vision with day-to-day execution. He describes his leadership style as pragmatic and low-ego, centered on mentoring talent and giving teams the room to do their best work.
Christopher Conicelli
Area Vice President, Baxter
Christopher Conicelli is Area Vice President at Baxter, where he leads the East area for the company’s Advanced Surgery business. A registered nurse by training, he has spent nearly two decades at Baxter, and he brings a perspective shaped by both the clinical reality his teams sell into and the commercial discipline required to run a large field organization.
Chris returns to Flywheel after speaking in 2024, when he shared how Baxter's Advanced Surgery team moved off a company-wide legacy CRM and built a commercial process their top performers actually wanted to use. His work centers on rep adoption, data his leaders can trust, and the change management that makes new tools stick across a distributed sales team.
Mark Copeland
Value Analysis Expert, The Value Analysis Whisperer
Mark Copeland is a 30-year medical sales person with 21 years of small medical device sales and a trusted advisor to small medical device sales and commercialization leaders.
One of the original Globus Medical Senior Sales Territory Managers, Mark exited at Globus’ IPO and started 10X Medical with two other medical device experts. 10X (and later 3T Medical) focused on innovative medical device sales in operating rooms, ICUs, NICUs and emergency departments.
While leading a small team of W2 reps and calling on his accounts, Mark gained immeasurable experience selling early stage companies with little market penetration, and mastered a process and approach to selling into ASCs, hospitals and health systems without the benefit of brand recognition or GPO status.
Mark’s Value Analysis Sales approach has been honed and perfected over 15 years. Mark’s method sells into health systems across the country by getting the Value Analysis Committee the required information in a format Value Analysis welcomes.
Mark now consults for small medical device companies who may be struggling to get their new product requests approved or are looking for an edge in today's competitive ASC and hospital landscape. Mark still sells into health systems currently and is a practitioner of the process he teaches.
Regardless of the clinical end users (OR, ER, ICU, NICU and anywhere else small medical devices belong) Mark demystifies new product requests so that products gets into the hands of end users faster and at higher average sales prices.
Hani Elias
Co-founder & CEO, Leap Health
Hani Elias is a healthcare entrepreneur who builds companies designed to improve the cost, quality, and experience of patient care. He is the co-founder and CEO of Leap Health, whose mission is to make life-changing specialty medicine accessible without unnecessary cost or complexity. Previously, Hani was the co-founder and CEO of Lumere, a venture-backed healthcare technology company that helped health systems reduce unwarranted clinical variation and lower the cost of care. Lumere was acquired by GHX in 2020. Earlier in his career, he worked at McKinsey & Company in Dubai, focused on healthcare delivery and reform across the Gulf Cooperation Council.
Sarah Keenan
VP of Commercial Excellence, Route 92 Medical
Sarah Keenan is VP of Commercial Excellence at Route 92 Medical, where she leads the commercial excellence function across sales strategy, KOL development, training, and sales operations. She built the commercial infrastructure that carried the company through a doubling of its commercial team, work that improved forecast accuracy from 63% to 97% and brought new hires up to speed on pipeline and forecasting within two months. She is a graduate of the Gies College of Business at the University of Illinois Urbana-Champaign.
Pamela Krnavek
System Manager for Clinical Value Analysis, Peace Health
Pamela Krnavek is a healthcare value analysis leader with a background spanning clinical care, performance improvement, and supply cost management. She currently serves as System Manager for Clinical Value Analysis at Peace Health, where she brings a clinical and operational perspective to evaluating healthcare products and technologies.
Pamela began her career as a nurse paralegal before moving into the operating room, where she worked as a registered nurse and cardiovascular operating room team lead. She later moved into leadership roles with HCA Healthcare, including Director of Performance Improvement and Director of Clinical Resources with Parallon, HCA’s shared services organization. In these roles, she focused on evaluating new products, analyzing clinical and supply costs, identifying savings opportunities, supporting product implementations, and managing vendor relationships.
Mike Mazzella
Director of Sales, VB Spine
Mike Mazzella brings more than 20 years of medical device sales experience, with a deep specialization in spine. Over the course of his career, he has developed extensive expertise in spine surgery, working closely with surgeons and healthcare teams to bring innovative products, solutions, and instrumentation to the market.
Mike currently serves as Sales Director at VB Spine, where he leads commercial efforts focused on spine surgery products, solutions, and instrumentation.
Justin Migliaccio
Commercial Marketing, PROCEPT BioRobotics
Justin Migliaccio works in Commercial Marketing at PROCEPT BioRobotics, focusing on the commercialization of their HYDROS robotic platform. Previously, he held global commercial and business strategy roles for Intuitive Surgical’s robotic platforms portfolio. He began his career in MedTech investment banking and is a graduate of the Georgia Institute of Technology.
Mike Monovoukas
Co-founder & CEO, AcuityMD
Michael Monovoukas is the co-founder and CEO of AcuityMD. Prior to launching AcuityMD, he was a Medtech entrepreneur. He also held a leadership role at PatientPing, a leading provider of care coordination software.
Michael started his career as a management consultant at Bain & Company, where he advised leading life sciences companies on growth and commercial strategy. Michael received his M.B.A. from Harvard Business School and his B.A. in Public Policy and Finance from Princeton University.
Tara Murphy
VP of Marketing, Channel Medsystems
Tara Murphy is an award-winning marketing executive with more than 20 years of experience driving category growth and commercialization in the medical device and healthcare industries. She has a proven record of building brands, scaling awareness, and creating demand in emerging markets—particularly in women’s health technologies.
Before joining Channel Medsystems, Tara led Global Marketing & Advocacy at Gynesonics, where she helped establish a new treatment category and developed integrated physician and patient engagement programs that accelerated adoption.
Alex Wakefield
Chief Revenue Officer, AcuityMD
Alex Wakefield is the Chief Revenue Officer at AcuityMD, a platform that enables medical device companies to focus their commercial efforts and drive revenue growth throughout the product lifecycle. At AcuityMD, Alex oversees the sales, consulting, and customer success teams, bringing a customer-first mindset to every stage of the business.
With more than 25 years of leadership experience, Alex has successfully scaled SaaS companies across logistics, life sciences, and supply chain industries. His track record of building high-performance teams and driving sustained growth has made him a trusted leader in the MedTech space.
Tyler Wunder
Director, Commercial Excellence, Baxter International
Tyler Wunder is Director, Commercial Excellence at Baxter International Inc., where he leads the team's work on territory planning, pipeline management, and field adoption of commercial tools. He holds a BS from the University of Illinois Urbana-Champaign and an MBA from Indiana University's Kelley School of Business.
Agenda
Monday, October 12th
6:00 - 9:00pm
Welcome reception at the Museum of the American Revolution
Tuesday, October 13th
8:00 - 9:00am
Breakfast
9:00am - 12:00pm
9:00am — Welcome and Keynote
Mike Monovoukas, CEO and Co-Founder, AcuityMD
9:15am — Fireside Chat: Leading Through Disruption
Mike Monovoukas & Alex Gorsky, Former Chairman and CEO, Johnson & Johnson
10:45am — Keynote: Situated
Angela Duckworth, Rosa Lee and Egbert Chang Professor, University of Pennsylvania
11:30am — AcuityMD Roadmap & Product Announcements
Brian Collins, Chief Product Officer, AcuityMD
12:00 - 1:00pm
Lunch
1:00 - 4:30pm
1:00pm — Panel Discussion
The New Rules of Healthcare Purchasing: What MedTech Teams Need to Know
With moderator Hani Elias (Co-founder and CEO, Leap Health; former Co-founder and CEO, Lumere) and panelists Mark Copeland (Medical Device Sales Consultant), Angelique Beslic (Senior Director of Supply Chain, Legacy Health), and Pamela Krnavek (Value Analysis and Clinical Integration Services and Manager, Value Analysis, Peace Health)
During this panel, we'll explore what VAC members need to see before saying yes, how to build a financial and outcomes-based case for non-clinical stakeholders, and what separates the suppliers who get through the process from those who stall out.
2:00 - 3:45pm — Customer Presentations
How PROCEPT BioRobotics Turned One Rep’s AI Win into Field-Wide Impact
Justin Migliaccio, Commercial Marketing, PROCEPT BioRobotics
In this session, PROCEPT BioRobotics will share what it looks like to move AI from an individual field experiment to an organization-wide way of working. They’ll walk through the AI workflows delivering value fastest—from call plan generation and physician targeting to route planning and payer mix analysis—and the less visible work required to make those workflows stick: changing rep behaviors, training the field, equipping managers, and building the infrastructure to scale what works.
You Doubled the Sales Team. Now What? Building a Scalable Commercial Engine with Route 92 Medical
Sarah Keenan, VP of Commercial Excellence, Route 92 Medical
In this session, Route 92 Medical will share how the team built a data-backed commercial engine designed to bring consistency to a rapidly growing organization. From territory and physician targeting to pipeline management and forecasting, the team now has a single source of truth that aligns reps, managers, and executives around the same view of the business.
Channel Medsystems Goes All in on AI: One Platform, One Team, Ten Million Untreated Patients
Tara Murphy, VP of Marketing, Channel Medsystems
As a growth-stage company with a lean commercial team, Channel Medsystems built its updated commercial strategy around a single platform and shared view of the market. In this session, Tara Murphy, VP of Marketing at Channel Medsystems, will share details on the company’s commercial reset—from refining its category positioning and target physician profile to building a new targeting strategy powered by AcuityAI. Using diagnosis-code weighting, Tara developed a gold, silver, and bronze physician segmentation that gives the sales team a clear framework for prioritizing opportunities. She’ll share how AI surfaced more qualified targets for the team and gave Channel Medsystems a repeatable way to determine which physicians to pursue and why.
Beyond the OR: How Preceptis Medical’s Targeting Strategy is Bringing a Breakthrough Ear Tube Procedure to Every Community
Dave Carey, CEO, Preceptis Medical
In this session, Dave Carey, CEO of Preceptis Medical, will share how the company is building a new market through a programmatic approach—identifying high-potential communities, mapping the referral pathways between pediatricians and ENTs, and using AcuityMD data and AcuityAI to target outreach, generate referrals, and identify the ENTs most likely to adopt. Dave will walk through how Preceptis is connecting the dots between markets, physicians, and patients to expand access to a different approach to pediatric ear tube treatment.
From Pipeline to Performance: A Look Inside Baxter Advanced Surgery’s Commercial Transformation
Tyler Wunder, Director of Commercial Intelligence & Chris Conicelli, Area Vice President, Baxter Advanced Surgery
Two years ago at Flywheel, Baxter Advanced Surgery shared how they moved their team off a legacy CRM and into AcuityMD. Tyler Wunder, Director of Commercial Intelligence and Chris Conicelli, Area Vice President from Baxter will share chapter two of that journey.
Adoption was the on-ramp, not the destination. Once the team was on the platform, Baxter’s commercial leadership kept building — expanding how the organization uses AcuityMD to create more consistent targeting, strengthen forecasting, and bring more commercial workflows into one place. For those who have gotten their teams to use AcuityMD and are wondering “what happens next?,” Baxter will share the answers.
The Referral Advantage: How VB Spine Uses Referral Pathway Intelligence to Deepen Surgeon Relationships
Mike Mazzella, Director of Sales, VB Spine & Jenn Burkhardt, Senior Customer Success Manager, AcuityMD
For spine device reps, knowing your surgeons is table stakes. Knowing who's sending them patients and how to influence those pathways is where the competitive edge lives. But for many commercial teams in spine, the referral network remains a blind spot. VB Spine's commercial team is changing that by building a comprehensive referral intelligence program where reps show up to provider conversations with insights their targets have never seen before, and a more consultative approach that goes well beyond the implant.
In this session, Mike Mazzella, Director of Sales at VB Spine and Jenn Burkhardt, Senior Customer Success Manager at AcuityMD will walk through the use cases that are driving the most immediate value and how the team embedded referral pathway analysis into their day-to-day selling.
4:15pm — Customer Awards and Closing Remarks
6:00 - 9:00pm
Evening Celebration at Positano Coast
Wednesday, October 14th
8:00 - 9:00am
Breakfast
9:00am - 12:00pm
Own Your AI Transformation: A Hands-On Session for Commercial Leaders Working Through What AI Actually Means for Their Commercial Strategy
AI is already reshaping how MedTech commercial teams sell, serve, and grow. The leaders driving that change will define the next phase of commercial strategy.
These are some of the challenges we hear most from commercial leaders right now:
- Falling behind faster-moving competitors while still building the internal business case
- Proving ROI before a single pilot has scaled
- Cutting through the complexity of new tools and vendors
- Leading the change management their teams need, not just new tooling
- Losing agency over solutions built without their input
We'll open with a peer-to-peer discussion among leaders working through these exact questions, then show what real AI leadership looks like inside high-performing commercial organizations: disciplined change management, clear ownership, and a defined path to ROI.
Then we get hands on. In small groups, you'll:
- Surface where value is locked up in your own workflows
- Pressure test a few real solutions against your actual pain points
- Leave with a concrete follow-up plan built around change management and ROI
You'll walk out with a micro AI-transformation leadership plan you can act on.
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See what our customers have to say about their experience at Flywheel 2025!
Hilton Philadelphia at Penn’s Landing
Location: 201 South Columbus Blvd. Philadelphia, PA 19106
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Flywheel is an exclusive event for AcuityMD customers and some select guests. If your registration is approved, you will receive a calendar invite from the AcuityMD team.
Over the coming months, expect updates on this page about our sessions and speakers.